— ROLE

Storyboard

Style Frame

Shooting

Animation

Sound Design

— SOFTWARE

Adobe After Effects

Adobe Photoshop

Adobe Audition

— LENGTH

1 week

Project Brief

As a self-initiated project, I created a promotional video for a new bicycle model called PECO. Alongside existing assets, I used photographs I took of the streets of Vancouver to build the visual backdrop.

Art Direction

Big Idea: Ride easy. Feel the city.

Voice and Tone: Aimed at young everyday riders, this piece uses collage-style photography to create a bright, playful tone that reflects the bike’s concept. I combined real city imagery with vivid colours—light blue and orange—to match the bike design.

Motion: To keep the tone light and fun, I used gentle easing throughout. Since the visuals were photo-heavy, I added lively text animations to help the information stand out.