— ROLE
Direction Story Board
Style Frame Composite
Animation (2d, 3d)
— SOFTWARE
Adobe After Effects
— LENGTH
7 weeks
Project Brief
This Music Video was created for the Japanese artist Neriame. I was commissioned to create a lyric video featuring illustrations. By the time I started the project, both the illustrations and the song had already been provided, so my role focused on design and animation.
Art Direction
I focused on immersing myself in the song to explore how to expand its world through animation. The song captures the bittersweet emotions of a school romance in Japan, so I crafted a light and refreshing design that balances cuteness with the nostalgic essence of youth.
Contrast
The song depicted a romantic rivalry, so I used symmetrical compositions throughout the video to reflect this relationship. For the colour palette, I contrasted the characters’ main colours—pink and blue—to emphasize their opposing dynamics.
Typeface
Given the theme of school life, I decided to use handwritten text. To maintain visibility while avoiding a dark appearance from using black ink, I added black outlines to the text. This preserved the handwritten feel while ensuring readability.
Texture
To evoke memories of school supplies, I incorporated paper textures and graph paper patterns. A brief watercolor scene was included to symbolize the fleeting nature of youth.
3D elements
To visually enhance the song's progression, I increased the use of 3D elements in the second verse onwards. This created contrast and added emphasis compared to the first verse. Items such as cookies and loafers were synchronized with the lyrics using pre-existing 3D objects.
Credit
Song: Neriame
Lyrics and Composition: Akane, Akari
Arrangement: Marumochi