Shunsuke Muramatsu

Sony Music Entertainment "VEE" /

YouTube streaming video

— ROLE

Animation (2d, 3d)


— SOFTWARE

Adobe After Effects

Adobe Illustrator


— LENGTH

2 weeks


Project Brief

This project was created as a streaming opener for a YouTuber affiliated with Sony Music Entertainment. I created three types of videos needed for YouTube streaming: the opening, ending, and stinger. The client provided specific requests for the video's flow, and I collaborated with a co-worker designer to receive the necessary assets. Working closely with the director, I produced the animation to bring the concept to life.


Art Direction

The YouTuber wanted to emphasize the “craftsmanship” aspect of their brand. To achieve this, I lowered the frame rate and aimed for an analog-like texture. Although the design itself was handled by another designer, the overall look was filled with scattered items to convey excitement and a sense of wonder.

Opening

To animate the character with detailed rigging, I collaborated with the designer to ensure the design elements were appropriately divided into parts. I also used the Puppet Pin Tool to create livelier animations.

Logo Motion

I aimed for an animation that was both vibrant and highlighted the design’s quality. Inspired by the wrench motif, I created animations that resemble the movement of fixing letters into position. For the final "unicorn" character in the logo, I added a motion reminiscent of a neigh to entertain viewers.

Stinger Transition

The client wanted a bag spilling out a variety of items, so I animated the bag with exaggerated movements to create a fun and pop-inspired animation.

Ending

The direction was to keep the camera angles consistent and maintain simple movements. While displaying the call-to-action for following X or subscribing to the YouTube channel, I added subtle accents such as making the unicorn periodically rear up to add a playful touch.

Credit

Direction: Hakurin

Design: Asaka

Creative Support: foriio


Thanks for watching!