— ROLE

Synopsis

Style Frame

Animation (2d, 3d)

Sound Design

— SOFTWARE

Cavalry Adobe Premie Pro

— LENGTH

2 days

Project Brief

I created a self-initiated branding video for social media using Cavalry, exploring its procedural animation capabilities in a simplified advertising format.

Art Direction

Big Idea: Fewer keyframes, more freedom

Voice and Tone: By using Cavalry’s built-in color palettes and variable fonts, I aimed to convey the atmosphere of the software and its branding. I also tried to create a calm yet playful impression, including the choice of music.

Motion: To show what kind of expressions can be achieved with Cavalry, I combined various types of motion using the software’s features.